Stories about telling stories.

A (Kind of) Quick Guide to Brand Positioning

The thing about Brand Strategy is that you are creating one even when you are not trying to. If you have no defined strategy in place, then you are likely putting an unfocused message out into the world, and that lack of focus becomes your brand. In this post see a real life example of how one person defined their brand strategy and work through your own at the same time.

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Brand: Me

I've been confused about who I am and what exactly I do for a long time. This has been most obvious when someone asks me the very basic, "small-talky" question: "What do you do?"

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